Book Singing Essentials
Book signings should be fun and profitable! Here are some ideas on how to make your book signings be both if you are a published author.
December 4, 2010, I had my first local book signing for a few books, which I have short stories published in. I was unprepared, as I only had copies of my book and a few other things on hand. Many other things I could have included that would have helped to get my name out there as an author was forgotten.
I was in the middle of two well-known local authors so I got a few ideas from them. Other ideas came from my friends who are also authors. Perhaps some of our ideas can help other authors who have book signings to sell more of their books.
A Special Pen
Minutes before the hall was to open to customers on the day of my first book signing, my mom brought a very special gift to me. I opened it up and it was my dad’s personalized pens, and I cried. Two weeks before my book signing my dad had passed away, so having his pens was very special to me. I would have much rather had my dad there, but I plan to use this pen at every book signing I ever do.
Whatever you do, do not use a cheap pen, which might cut out as you are using it. That makes the book useless in many ways. Also be sure to wave your hand over the signature a bit after you sign it so that that the ink does not smudge.
These are essential to have at a book signing. This way those people who purchase your book can know where to find you online. These handy little cards can say the basics of your name and a URL of your web site or an email address. However, if your book is on Amazon or available at a bookstore, be sure to include the URL or your author page on Amazon.
The local author on the other side of me was a children’s book author and she has a memorable character in her books. Along with her books, she sold hand puppets of that character. Imagine a child getting a book they enjoy and as an added bonus, they get to play with the character as well.
I have a character who reads tarot cards, so I will be making small tarot card bags to go along with my books. Another neat idea is to buy a coffee mug, add in a packet of hot chocolate or candy, and sell it along with your book. This way your customers can really relax as they read our book.
Bookmarks and books go hand and hand and are almost a necessity. Local authors can make paper ones with the book title, URL or a motto on them. These paper bookmarks can be given away to interested people who do not purchase a copy of the book. Always be sure to include one with the purchase of the book.
If the author is artistic, they can make bookmarks with craft materials and sell them as well.
The local author to the left of me at the book signing had a large banner that included images of his books, URL and of course his name. There were also graphics of historical scenes on it as he was a history author. His banner was rather large easily 9 foot long and 2 feet high. The banner made him more noticeable.